Does Digital Marketing Work for All Businesses?
With rising tide of digital marketing, every business is concerned for their potential to get more exposure and generate more sales through their online presence. According to IAB Internet Advertising Revenue Report, the global digital advertising market soared to a 21% growth in 2017, an overwhelming increase compared to last year. Moreover, Google and Facebook account for almost 90% of this growth, getting the majority chunk of the market through their online marketing platforms.
What is Digital Marketing?
Digital Marketing is a broad spectrum of advertising practices which allows a brand or any entity to bring their content into the spotlight and readily generate exposure, engagement and revenues from their online presence. For instance, a brand that wants to thrust its products on top of Google’s Search Engine Result Pages (SERPs) will either utilize Search Engine Optimization or Search Engine Marketing (SEM) to list its website on top of the rankings. The higher the ranking, the better chance it has against its competitors to get clicked, opened and purchased from. Similarly, if a brand is seeking a robust social media presence to get awareness, spread content or generate leads, it will opt for Social Media Marketing (SMM).
Digital Marketing is for All Types of Businesses
Digital Marketing does not discriminate between business types, sector or activity. Any business selling any form of product or service can set a benchmark in the online world given the right Digital Marketing Strategies are adopted according to its target niche, demographics and regional preferences. An online clothing store has an equal chance of generating revenues online compared to online consultancy services company. Its closely linked to the demand and supply principle. If the consumer trends, behaviors and regional preferences alight with the product or service’s description, functionality or features, Digital Marketing can be applied as an effective solution to increase its sales, build corporate identity, increase engagement, induce brand loyalty and further develop new products and services.
How to Pick the Right Digital Marketing Agency?
However, Digital Marketing must be carefully integrated through professional assistance to get the best results. A good Digital Marketing Agency offers full featured online business solutions in competitive rates with top-tier support. A bad choice in selecting the right vendor for your digital marketing operations can spiral into a costly catastrophe. To make sure your brand is in the right hands, make sure you do your market research, read reviews and feedback from its clients.