Recent years have witnessed a significant surge in customers that prefer online shopping. In fact, in this day and age, a company not having a user-friendly e-commerce website for online shopping is a cause of great annoyance among customers.
In simple words, the importance of having an e-commerce website for your business is undeniable. But it is equally important to make sure that your e-commerce website is easy to navigate, browse, and purchase from.
Businesses that have a buggy website or unsecure payment process are likely to lose a significant amount of sales. This is because online shoppers quickly become annoyed and switch to a more efficient website.
So, if you are determined to provide customers with the best online shopping experience, every time they visit your e-commerce site, then start by improving your online payment process.
A good web development company can help you set up the best payment process for your website, but it is also good to know these 5 powerful tips to make your online payment process easier for customers.
1. Offer Numerous Payment Options
Customers expect convenience when they shop online. And as an e-commerce business, you must be able to provide the convenience that customers demand. The best way to do this is by accepting a number of different payment mediums.
For example, accepting PayPal, debit card, credit card, or direct bank transfers gives customers the chance to pay using the medium that they are most comfortable with, so they will be less willing to click away or change their minds about the purchase. A specialist e-commerce website development agency in UAE will be able to integrate a range of different payment gateway options into your website.
2. Clear Call to Action Buttons
Clear call to action (CTA) buttons will guide your customers through the payment process, such as buttons that say, “view shopping cart”, “continue to payment” and “confirm order”. Without these clear CTA’s your customers will likely become confused and unable to figure out how to check out their orders.
Effective A/B testing can help determine how to design the CTA buttons for your website, including colors, size, and keywords. Once you have established this, ask your specialist web development agency to create easily visible, clear, and attractive CTA buttons to guide your customers through the online payment process.
3. Avoid Asking for Unnecessary Information
Do not burden your customers with excruciatingly long information forms. As a rule of thumb, you should require customers to fill in fields of information that are absolutely required for making the online purchase. This includes their name, address, and payment information. If you absolutely need additional information, such as a phone number, be sure to mention why it is required.
Research shows that often times, asking for additional information, such as birthdays and email addresses, annoy customers and cause them to abandon the order altogether. Therefore, work with your web development company to create a payment processing form that minimizes unnecessary information.
4. Allow Customers to Pay Without Commitment
Many e-commerce websites make the mistake of forcing customers to create an account in order to make a purchase. This is a bad move, because many customers are reluctant to make such a commitment on their first purchase and may even abandon the order for this reason.
Therefore, in order to maximize sales conversions, give your customers the option to make their payment without having to create an account. You can always give them the option to create an account if they want to, but do not prevent them from making the purchase without it.
5. Ensure the Highest Level of Security
Despite the popularity of online shopping in recent years, many customers still have concerns in regard to cyber security. Therefore, as an e-commerce business, it is important to reassure your customers of your website’s security.
Make sure you obtain a Secure Sockets Layer (SSL) certificate for your site, as this will create a secure connection and encrypt credit card information. This will go a long way in building customer trust and making them feel safe when purchasing from your website. You can ask your website development agency to add the SSL badge to the payment page of your website for extra reassurance.
About Alpha Candy?
Alpha Candy is the leading website development agency in UAE. We are experts in creating flawless websites that customers trust. We can help you create the perfect online payment process for your e-commerce site that will maximize conversions and sales. Contact Alpha Candy now to get started!