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5 Things to Consider When Launching an E-Commerce Website

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One of the fastest growing areas in retail is E-commerce and it’s very easy to see why, as quite a lot of people these days prefer to shop from the comfort of their homes. So, if you’re considering launching an e-commerce site, its important for you to know all it entails as your success depends on it. To start with, you’ll need to insure your online business, build a website, sort out any fulfillment and security concerns, to mention a few. For the five important things to consider before launching an e-commerce store, keep on reading.

1. What will you sell and how will you get it?

It very likely you already know what it is you want to sell and are passionate about it. This type of familiarity not only makes you enjoy your business but makes it easier for you to talk about your products with more understanding. We suggest you start small at first, and not broad, so all your marketing efforts will be more effective.

2. How are you going to build and host your site?

These days, you can find a large number of beautifully made well designed websites at several web development agencies with hosting options and very little coding required. One very good example is Shopify, it has several plug-and-play templates as well as essential features such as shopping carts, payment gateways, search engine optimization etc. built right in.

3. How will you get attention to your site?

Once you’ve settled on what products you’ll be selling, and how to source it, you need to start publicizing your site launch. Social media is very useful for this activity, go on platforms your target audience is likely to be, try out forums and closed groups on Facebook and start building an email marketing list based on people you know and always ask for referrals. Start your own blog and promote it strongly on social media.

4. Who do you want to be?

The name you choose to call yourself should be indicative of what you sell. You should also make your store name and your domain name the same, or at least very similar. If you’ve created your products yourself, you should trademark them. Spend time looking at similar e-commerce sites and pay attention to how to resolved issues you haven’t experienced yet.

5. When should you be cautious?

With an online store it’s very important that you have strong measures in place to protect your customers’ financial information. The best way to do this is to incorporate a really secure payment gateway option and also enroll in cyber insurance.

Keeping these five things in mind before launching your e-commerce store will set you up for success.

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