If you are not investing in a strong digital marketing strategy for your startup, you are basically setting yourself up for failure.
The scope of marketing has changed drastically in recent years. And the increased use of technology worldwide has brought digital marketing into prominence as an integral part of any businesses marketing strategy.
Especially for new startups, an effective digital marketing strategy is essential for brand building and attracting customers. In fact, ineffective online marketing practices are common reasons for the failure of startups to survive in the competitive corporate landscape.
What is Digital Marketing?
Digital marketing is a broad term that encompasses a number of vital marketing activities that take place online. Since it is so broad, it is often difficult for small businesses to tackle on their own. This is where a digital marketing agency can help.
The best digital marketing agency can provide the best digital marketing services and startups growth strategies to help new businesses succeed.
Hence, if you are serious about making your startup succeed, then consider taking help from the best digital marketing agency in Dubai for implementing these 10 best online marketing strategies for startups.
10 Best Digital Marketing Strategies for Startups
1. Social Media Marketing
Facebook, Instagram, Twitter, Snapchat, LinkedIn, Reddit, and more. There is a plethora of social media networking websites that have become an integral part of our daily lives. There are billions of users on each social networking platform.
Social media marketing consists of all marketing practices that are taken to establish your businesses profile on social media and to increase traffic, engagement, and conversion.
From developing and scheduling posts to monitoring insights, developing an effective social media marketing strategy takes time and effort. The best digital marketing agency can help you develop the best social media strategy.
2. Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. A content marketing strategy allows businesses to develop the best content that will attract customers, deliver value by providing rich information and content, and thereby increase engagement, conversion, and customer loyalty.
Content marketing is usually integrated with social media, SEO, and PPC strategies. Therefore, you may require expert digital marketing services to ensure that your content marketing strategy is well integrated with the overall digital marketing strategy.
3. Email Marketing
Email Marketing is an extremely crucial, yet cost-effective digital marketing strategy for startups. This tool involves sending emails to prospects and customers for the intent of developing stronger relationships with customers. An effective email marketing strategy convert prospects into customers and will create long term relationships with recurring customers.
Email marketing has an extremely impressive return on investment (ROI) when used correctly, so it is important to get specialist help for using email marketing for your effective startup growth strategies.
4. Affiliate Marketing
Affiliate marketing involves recruiting affiliates for your brand to draw in leads for your startup. These affiliates are like brand ambassadors or salespeople who work on a commission basis. This fuses elements of influencer marketing and positive word of mouth to create an effective marketing strategy, with little effort!
5. Search Engine Optimization
Search Engine Optimization (SEO) refers to all the digital marketing activities that are taken for the purpose of improving search engine rankings. Search engine optimization aims to organically increase traffic by using techniques that brings the businesses website to the top of search engines.
SEO activities often require time, dedication, and consistency in order to show results, but are very useful for the long-run success of a business. The best digital marketing agency can effectively integrate SEO in overall startups growth strategies.
6. Artificial Intelligence
Artificial intelligence refers to the use of automated chatbots to improve customer engagement and satisfaction online. When chatbots are present in a startup’s website design, it allows the business to be more responsive towards customers, leading to long term loyalty and retention.
Hence, taking advantage of artificial intelligence as part of your startup’s growth strategies is a great way to generate greater lead conversion.
7. Influencer Marketing
A relatively new digital marketing strategy that has made serious waves in recent times is influencer marketing. This involves collaborating with social media influencers or making them brand ambassadors. The influencers use their base to market your business to their followers.
Influencer marketing campaigns have high success rates when implemented correctly, and in fact, 84% of all marketers are expected to use influencer marketing tactics within the next year. However, in order to find the best influencers and tactics to effectively pull off influencer marketing, you may require specialist digital marketing services.
8. Pay Per Click Marketing
Pay Per Click (PPC) marketing involves using paid ads on search engine results page. A common example of this is Google AdSense, where your ad is placed at the top of certain search engine pages in order to generate higher clicks and attract customers who are ready to purchase.
PPC marketing can be very powerful when used effectively but can also be costly with low ROI when it is not implemented correctly. Hence, it is best to consult with an expert digital marketer before using PPC marketing for your startup.
9. Viral Marketing
In recent years, viral marketing has become an extremely desirable growth strategy for all businesses. This involves creating a post, campaign, or trend that makes your business “go viral” on the internet. This creates a huge amount of awareness and buzz for your startup. And the best part? It is all organic marketing.
Viral marketing is not easy, and requires strategy and creative, out of the box thinking. Hence, you may need expert digital marketing services in order to pull this strategy off.
10. Referral Marketing
In referral marketing, your customers become your salespeople. You heard that right. It involves getting your customers to attract more people to your business by recommendations, by offering a reward, such as a discount, free item, or small commission in return.
As you can see, the list of digital marketing strategies that you can use is non-exhaustive. Some strategies may be better suited to your startup than others, depending on your overall business goals. A digital marketing expert can help you create the best strategy using a combination of these tools.